Michael Kugel

Interview by Michael Kugel (Fair-Wine) with Marc Zierles from www.edeka-zierles.de in Oer-Erkenschwick. M. Kugel: Mr. Zierles, we opened the new wine department in November 2020. I say “we” because I was able to play a key role in this project at the time. What has changed since then? M. Zierles: The wine department is very … Read more

Desirable and “valuable” Lesson 1 shows that times of crisis also affect raw materials and ultimately packaging. The production of glass requires a lot of energy and the high weight also affects logistics costs, both in terms of a truck’s fuel consumption and the capacity on the loading area. Glass will therefore become expensive and … Read more

Packaging for packaging Foil-covered or lacquered bottles offer ideal conditions for presenting the contents attractively. The surface area on which product information can be applied is nevertheless larger than the dimensions of a classic paper label. But is there really any added value in terms of information to be found here? This is mostly about … Read more

Lesson 1: The power of first impressions A picture says more than 1,000 words. As a result, we usually unconsciously judge the content from the “packaging”. “Clothes make the man”, who hasn’t heard this saying? In fact, classic cuts and high-quality materials allow conclusions to be drawn about its wearer. If you want to present … Read more

10 tips that you absolutely must “take to heart” The Fair Wine Academy is not just about wine. Sustainability has many pillars and so we also see ourselves very well positioned in areas that at first glance have nothing to do with wine, but are needed in order to sell wine successfully. Our special skills … Read more