We are delighted to announce a new collaboration that fits perfectly with our vision: Fair Wine and FairChoice are joining forces to further promote sustainable thinking and a responsible wine industry. The German Institute for Sustainable Development at Heilbronn University (DINE e.V.) is behind the FairChoice sustainability seal.
What connects us? Quite simply:
Both initiatives have the word fair not only in their name, but also in their claim.
Why this partnership is important
The desire to think of wine as “fair for people and the environment” is becoming ever stronger in the industry. With FairChoice, we are bringing in a partner that has been credibly evaluating sustainability and making it visible for many years. Together we create new impulses:
- More visibility for sustainability in the wine industry
- Exchange between expertscompanies and consumers
- Further development of criteria and knowledge relating to sustainable wine production
And very importantly: there is no room for greenwashing. Our communication should inform and inspire – but never distort.
We promise ourselves a partnership that lives from mutual added value – not from monetary interests. FairChoice is visible as an official partner in various places – and we open up our network, platforms and events to each other.
We are particularly looking forward to building on our values and common ground. We are open to new ideas and hope that this will provide impetus for the further development of our future projects, from which everyone involved can benefit.
FairChoice can participate in our industry contacts and gain a European reach through trade fair activities and ambassador networks. And Fair Wine benefits from the expertise in assessing sustainability with greater credibility.
A common goal
This cooperation not only strengthens our brand – it also helps to ensure that a fair, sustainable wine industry receives more attention, relevance and impact.
We are convinced:
With FairChoice, we have gained a strong partner that complements and enriches our work.
Welcome on board – to a fair future for wine!
P.S.: More information on the work of DINE e.V. at www.dine-heilbronn.de and www.fairchoice.info