![\"Wine](\"https:\/\/fair-wine.com\/wp-content\/uploads\/Bio-Wein-als-Positionierung-in-der-Gastronomie.png\")
<\/figure>\n<\/div>\nI ask the boss why BIO and BIODYN are mentioned at all and why they are emphasized by putting them in front of the grape varieties? “It’s a special award for the wines we want to show,” is his answer. In addition, there are sometimes one or two people who ask for organic wines. I think that’s a good idea.<\/p>\n\n
As we all know by now, the catering industry is currently facing major challenges: A shortage of staff, rising costs and dwindling purchasing power and, as a result, a decreasing number of guests are leading to particular challenges and possibly economic difficulties.<\/p>\n\n
The central question is: how can “gastronomy” make itself interesting in times of difficult conditions?<\/p>\n\n
There is a bundle of answers to this. One of them: A clear and unambiguous positioning helps to be recognizable and to be noticed.<\/p>\n\n
Consumers are becoming increasingly sensitive, paying more attention to better nutrition and healthier living and wanting to do as little harm to the environment as possible.<\/p>\n\n
Sustainable gastronomy is a real competitive advantage. Guests demand outstanding products. If these are also sustainable, the quality standards of the catering trade are underlined.<\/p>\n\n
In our newsletter, we always want to take up current market observations and look forward to your feedback and additional current thoughts on the respective topic. In a well-known Italian day bar in Munich, I look at the blackboard with the open wines and am amazed: the term “BIO” or “BIODYN” is repeatedly placed in front of individual wines. A glance at the wine list confirms that almost a third of all wines are certified. I ask the boss why BIO … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":6748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/posts\/7040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/comments?post=7040"}],"version-history":[{"count":0,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/posts\/7040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/media\/6748"}],"wp:attachment":[{"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/media?parent=7040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/categories?post=7040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/tags?post=7040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}