{"id":7026,"date":"2022-11-11T14:28:54","date_gmt":"2022-11-11T13:28:54","guid":{"rendered":"https:\/\/fair-wine.com\/blog\/wine-packaging-must-be-sexy-lesson-2\/"},"modified":"2024-04-11T16:13:38","modified_gmt":"2024-04-11T14:13:38","slug":"wine-packaging-must-be-sexy-lesson-2","status":"publish","type":"post","link":"https:\/\/fair-wine.com\/en\/blog\/wine-packaging-must-be-sexy-lesson-2\/","title":{"rendered":"Wine packaging must be sexy, lesson 2"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Packaging for packaging<\/h2>\n\n<p>Foil-covered or lacquered bottles offer ideal conditions for presenting the contents attractively. The surface area on which product information can be applied is nevertheless larger than the dimensions of a classic paper label. But is there really any added value in terms of information to be found here?<\/p>\n\n<p>This is mostly about design. The real reason is to stand out from the crowd. An eye-catcher that vies for our attention. This will undoubtedly make the price of this packaging more expensive. However, the contents remain as they were. It&#8217;s especially crass when the bottle costs three times the price due to &#8220;glitter &amp; bling-bling&#8221; compared to the same content in a normal bottle.<\/p>\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1200\" data-id=\"1484\" src=\"https:\/\/fair-wine.com\/wp-content\/uploads\/\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-2--900x1200.jpg\" alt=\"Wine packaging must be sexy Lesson 2 Picture 2\" class=\"wp-image-1484\" srcset=\"https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-2--900x1200.jpg 900w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-2--600x800.jpg 600w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-2--768x1024.jpg 768w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-2--1152x1536.jpg 1152w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-2--1536x2048.jpg 1536w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-2--1568x2091.jpg 1568w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-2--scaled.jpg 1920w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"1200\" data-id=\"1485\" src=\"https:\/\/fair-wine.com\/wp-content\/uploads\/\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-3-517x1200.jpg\" alt=\"Wine packaging must be sexy Lesson 2 Picture 3\" class=\"wp-image-1485\" srcset=\"https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-3-517x1200.jpg 517w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-3-388x900.jpg 388w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-3-768x1783.jpg 768w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-3-662x1536.jpg 662w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-3-882x2048.jpg 882w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-3-1568x3640.jpg 1568w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-3-scaled.jpg 1103w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"1200\" data-id=\"1486\" src=\"https:\/\/fair-wine.com\/wp-content\/uploads\/\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-4-572x1200.jpg\" alt=\"Wine packaging must be sexy Lesson 2 Picture 4\" class=\"wp-image-1486\" srcset=\"https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-4-572x1200.jpg 572w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-4-429x900.jpg 429w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-4-768x1612.jpg 768w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-4-732x1536.jpg 732w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-4-975x2048.jpg 975w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-4-1568x3292.jpg 1568w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-4-scaled.jpg 1219w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1200\" data-id=\"1487\" src=\"https:\/\/fair-wine.com\/wp-content\/uploads\/\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-5-900x1200.jpg\" alt=\"Wine packaging must be sexy Lesson 2 Picture 5\" class=\"wp-image-1487\" srcset=\"https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-5-900x1200.jpg 900w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-5-600x800.jpg 600w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-5-768x1024.jpg 768w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-5-1152x1536.jpg 1152w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-5-1536x2048.jpg 1536w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-5-1568x2091.jpg 1568w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-5-scaled.jpg 1920w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/figure>\n\n<p>If you take a closer look, you will see that it is only the surrounding area that is becoming more expensive. However, this does not improve the quality of the content. In the end, it only benefits the manufacturers who produce these films or refine the bottles. Separation in waste glass is difficult, if not impossible. But that is not the intention either.<\/p>\n\n<h3 class=\"wp-block-heading\">(Precious) metals and fine jewelry<\/h3>\n\n<p>Humans began to attach special importance to metallic materials thousands of years ago. Metals have had a decisive influence on human history and our civilization was built on them. Metals are indispensable for our modern world.<\/p>\n\n<p>Is this the reason why wine products and spirits are repeatedly put into metal cans for special occasions in the annual calendar? What happens to the precious wrappers if they are not reused in the kitchen as a pre-frying container?<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"1200\" data-id=\"1488\" src=\"https:\/\/fair-wine.com\/wp-content\/uploads\/\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-6-847x1200.jpg\" alt=\"Wine packaging must be sexy Lesson 2 Picture 6\" class=\"wp-image-1488\" srcset=\"https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-6-847x1200.jpg 847w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-6-600x850.jpg 600w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-6-768x1088.jpg 768w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-6-1084x1536.jpg 1084w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-6-1445x2048.jpg 1445w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-6-1568x2222.jpg 1568w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-6-scaled.jpg 1807w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1200\" data-id=\"1489\" src=\"https:\/\/fair-wine.com\/wp-content\/uploads\/\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-7-900x1200.jpg\" alt=\"Wine packaging must be sexy Lesson 2 Picture 7\" class=\"wp-image-1489\" srcset=\"https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-7-900x1200.jpg 900w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-7-600x800.jpg 600w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-7-768x1024.jpg 768w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-7-1152x1536.jpg 1152w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-7-1536x2048.jpg 1536w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-7-1568x2091.jpg 1568w, https:\/\/fair-wine.com\/wp-content\/uploads\/Weinverpackungen-muessen-Sexy-sein-Lektion-2-Bild-7-scaled.jpg 1920w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/figure>\n\n<p><br\/>Wine bottles are also provided with metallic labels. Even if the content is also noble and of high quality, we should better use these materials where they are useful to society and reduce energy consumption in the process. In the end, no one has anything left in the bottle bank.<\/p>\n\n<p><a href=\"https:\/\/fair-wine.com\/blog\/wein-verpackungen-muessen-sexy-sein-lektion-3\/\" data-type=\"post\" data-id=\"1507\">Find out more in lesson 3.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packaging for packaging Foil-covered or lacquered bottles offer ideal conditions for presenting the contents attractively. The surface area on which product information can be applied is nevertheless larger than the dimensions of a classic paper label. But is there really any added value in terms of information to be found here? This is mostly about &#8230; <a title=\"Wine packaging must be sexy, lesson 2\" class=\"read-more\" href=\"https:\/\/fair-wine.com\/en\/blog\/wine-packaging-must-be-sexy-lesson-2\/\" aria-label=\"Read more about Wine packaging must be sexy, lesson 2\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":1610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/posts\/7026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/comments?post=7026"}],"version-history":[{"count":0,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/posts\/7026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/media\/1610"}],"wp:attachment":[{"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/media?parent=7026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/categories?post=7026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fair-wine.com\/en\/wp-json\/wp\/v2\/tags?post=7026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}